While shopping online, the major problem users face is not just color or size, but appearance, which makes them uncertain while buying items without trying them. There is a gap between what users see online and how it looks in the real world.
This problem reduces confidence and results in fewer purchases for brands. They need a permanent solution that not only fills this gap but also assures customers about the product’s looks and how it appears on them.
Modern shoppers want clarity, comfort, and accuracy, so how can to solve this problem?
This blog will present the solution iAugment Virtual Try On and will let you know how this solution works, why it is important, and why your brand needs it today. Additionally, we will present how this technology improves the online shopping journey and helps build customer confidence in the purchase.
What is iAugment Virtual Try On Technology
iAugment® is a virtual try on technology that lets shoppers visualize products using their mobile or laptop camera. This helps customers to see how products look on them in real time with accurate sizing, placement, and appearance.
This diminishes confusion and helps customers make quick and informed decisions. iAugment is one of the popular examples of this technology. Some prominent names like Titan, Timex, Fehu Jewels, Vendi, Nipura, etc., are some of the prominent clients.
From watches try on to ring try on, and many others. Our AR virtual try on gives customers a lifelike appearance to make online shopping more interactive and enjoyable. iAugment provides a try-before-you-buy experience without needing customers to visit a physical store.
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Why Is There a Need for iAugment Virtual Try On in eCommerce?
Shoppers expect clarity while buying because of the following reasons:
1. Limited Ability to Visualize Products
Static images can look great, covering various angles, design elements, etc., but they cannot offer clarity on how it will look to the shopper. iAugment removes this guesswork by giving them a live preview through virtual try on technology.
It shows them how the product will look on their body so they can effortlessly decide whether to buy the product or not.
2. Fit and Appearance Uncertainty
Many shoppers avoid buying jewelry and other high-value items online due to multiple reasons. However, the most prominent one is the uncertainty of the fit. Rings may appear too big or small, earrings may look different from expectations, and necklaces might not look as elegant as they appear.
iAugment solves these doubts by letting shoppers see exactly how it will appear, scaling, and positioning. This helps shoppers feel secure while choosing a product.
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3. Return Due to Product Mismatch
The major cause of high-value item return is mismatch; the actual product and the one on the website don’t match or is not what they imagined. This mismatch costs the brand revenue and robs customers of their trust and experience.
With iAugment, customers get the exact look before buying, which minimizes these errors. This reduces returns as shoppers are getting exactly what they have checked and ordered.
4. Unfulfilling Online Experience
Shoppers expect interactivity and clarity to be confident about their purchase. A regular product with images and videos is no longer satisfactory for a product, especially high-value ones.
iAugment tackles this by adding an interactive element with virtual try on eCommerce features that complete their buying journey. With VTO technology’s help, you can convert a static store into a modern shopping experience that customers love.
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Why are iAugment and Other Virtual Try On Technologies Profitable?
In the present market, virtual try on technologies like iAugment are growing with more and more eCommerce websites adopting it to improve their conversions and digital experience. It’s happening because shoppers want to make decisions quickly without jumping from site to site.
This is happening because of several reasons, like improved camera quality, tool accuracy, and ease of use. To back this up, here are some recent statistics to highlight the adoption and expansion of virtual try on technology.
- A global report shows that over 71% of shoppers prefer buying from brands that provide AR-based try on options on their website.
- Around 40% of online shoppers say that AR gives them more confidence while choosing products for their needs.
- According to studies, an eCommerce business that uses AR features or solutions like virtual try on saw an increase of about 30% in its engagement rate.
- As per our studies, we find that the conversion rate increased by around 2-5% over a short period.
This rapid growth is pushing jewelry brands to add digital product visualization tools and augmented reality try on features as part of their regular shopping journey. The demand is driven by customer expectations and the rise of VR in eCommerce, which is expanding across fashion, jewelry, and accessories.
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Why Integrate iAugment Virtual Try On Technology into Your Website?
iAugment offers brands several competitive advantages over traditional static online product pages. It solves customer doubts and improves interaction that directly influences sales positively. These include:
1. Confidence Boost
Online purchase is a self-satisfactory decision. Customers want to examine a product’s fit, look, and match on themselves. iAugment virtual try on gives shoppers instant clarity and confidence, directly leading them to move closer to checkout.
2. Increase Revenue
When shoppers can witness how a particular product will look on them, their doubts fade away, and they become confident. This level of increased confidence leads to higher add-to-cart rates. Those brands that are using augmented reality try on tools have seen a noticeable rise in conversions as customers are confident; they are getting what they see.
3. Significantly Lower Returns
When customers have already seen how a product will look on them, the chances of return drop sharply. iAugment virtual try on technology helps avoid dissatisfaction caused by size, shape, or appearance issues. This aids in saving time, money, and operational effort.
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4. Personalized Experience
Digital product visualization technology like iAugment virtual try on makes the process more personalized, where customers can interact with products through this tech. It lets them feel like an in-store product trying on, where they can try multiple designs instantly. This helps create a stronger emotional connection with the brand.
5. Improved Customer Interaction
iAugment virtual try on and other similar eCommerce tools help in increasing the time customers spend on product pages. They can have different styles, compare options, stacking options, and more, so they can enjoy the process.
Higher engagement helps in two ways: firstly, it improves the buying mood and pushes them towards making choices comfortably; Secondly, it gives a positive response to the search engine about your product page, improving SERP rankings, engagement time, and reducing bounce rates.
6. Facilitates Organic Marketing
iAugment offers a social sharing option that lets shoppers share their experience on their social media, acting as an organic mouth-to-mouth promotion. Additionally, customers talk to each other about the products they try digitally. All these act as free advertising and organic boosts that bring new users to the website.
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7. Bridges the Online-Offline Divide
iAugment virtual try on brings the store try on experience to your screen. Customers need not visit a physical store to check how a particular product looks on them. This blend of physical and digital shopping helps them enjoy the best of both worlds. Additionally, it improves trust and reduces the gap between online browsing and final purchase.
Conclusion
iAugment virtual try on technology has become a significant part of many modern-day brands. It helps bring digital product visualization to a new level, giving customers a simple way to explore products before they buy them.
With augmented reality try on features such as virtual try on, brands can create a shopping journey that feels real, interactive, and dependable. Aside from this, VR in eCommerce is growing quickly, and now is the right time to upgrade and add one to your eCommerce website.
If you want better conversion, confident sales, and lower returns, then iAugment virtual try on is the digital shopping enhancement your website needs.
Frequently Asked Questions
Q. Is virtual try on worth it?
A. Yes, iAugment virtual try on or any other similar technology is worth it as it helps increase your website engagement, conversion, bridging the digital and physical divide, reduce returns, and help shoppers make a confident decision about their purchase.
Overall, it makes your business future-proof and ready to compete with other industry players more efficiently.
Q. What technology is used for virtual try-on?
A. Virtual try on uses several technologies from AI to machine learning, all this to make the customer experience more personalized and confident. Additionally, it has used many technologies like React, Node.js, Goober, etc., to make iAugment fruitful for the user.
Q. What is the future of virtual try-on?
A. According to the statistics, technologies like virtual try on are growing rapidly, with more and more brands adopting it to make the user experience more engaging, interactive, and personalized. The demand for augmented reality try on is increasing, and as per a global report, over 71% of shoppers prefer buying from brands that provide AR-based try on options on their website.
Q. Where can I get virtual try-on on my website?
A. iPhygital is one of the most prominent names for virtual try on technology with their iAugment. It is used by many prominent brands like Alba, Fehu Jewels, Nipura CR Gems, Tiq Toq, etc. If you want it to be integrated into your website, contact us, and our team will make your website more interactive.
Q. Can virtual try on be integrated into my existing website, or do I need to switch platforms?
A. iAugment virtual try on is compatible with any existing eCommerce platform like Magento, Shopify, WooCommerce, and more. Apart from this, it can be integrated with any other custom-built eCommerce platform you are using.
For more details and clarity on integration, contact our team.