Digital-First, this is what all customers experience nowadays. They interact with an augmented reality store before the physical one. And in the present jewelry market, a brand that is seeking to thrive and fulfil this demand needs to compete in the market.
The jewelry retail sector faces some major challenges, like customer hesitation to buy high-value products online without seeing them. This leads to lower conversion and higher returns. You no longer need to rely on static product photos, as they fail to attract customers because they can’t check how they fit.
According to Statista, nearly 80% of US jewelry shoppers prefer to try on pieces before buying. Due to no availability of such tools, most of them limit online jewelry purchase. To bridge this gap, virtual try on (VTO) technology steps in. It transforms how customers experience jewelry online.
This blog will help you know why VTO is essential for jewelry businesses, while also covering how iAugment On brings jewelry to life, and why it’s a valuable addition for eCommerce retailers. Additionally, you will understand how iAugment’s immersive solutions are redefining jewelry retail through augmented shopping and interactive engagement.
Why Virtual Try On?
Jewelry reflects your personality, style, emotion, and individuality. Yet, when customers cannot visualize how a piece will look on them, they lose interest. Virtual try on bridges this emotional and visual gap by letting shoppers see themselves wearing the jewelry in real time.
Here’s why it has become a game-changer for the jewelry industry:
Realistic Previews
VTO technology permits customers to experience jewelry with high-definition, realistic previews. Instead of relying on guesswork, they can see how a diamond glitters in light or how an earring complements their face shape.
This realistic visualization helps build confidence and reduces hesitation in buying expensive jewelry online. Additionally, the realism uses AI-driven facial recognition and lighting simulation to accurately overlay jewelry on the customer’s clicked image.
Convenience
Time and flexibility are something that modern customers value. With virtual try on, shoppers can explore jewelry collections from their homes, or any device, like mobile, tablets, or laptops. They don’t need to visit physical stores or schedule appointments.
They can try multiple pieces instantly, compare designs, and make purchase decisions faster. This means broader customer reach and higher engagement, especially among Gen Z and Millennial shoppers who prefer online shopping with augmented reality tools over traditional browsing.
Lower Returns
One of the biggest challenges in jewelry eCommerce is the high return rates due to unmet expectations. VTO technology minimizes this risk by offering an accurate visual representation before purchase.
When customers know exactly how the product really looks, they are satisfied, and the return rates drop significantly. As per the 2024 Shopify report, AR-integrated stores have 40% fewer returns compared to traditional online retailers. For jewelry, this translates into improved margins and better inventory management.
Increases Engagement
VTO technology transforms passive browsing into an interactive journey. When customers can try on products virtually, they tend to spend more time exploring your collections and share their experience on social media.
This increases your brand exposure and drives word-of-mouth marketing. In fact, brands that are using VTO technology are reported to have up to 200% higher engagement rates, as the immersive experience keeps customers engaged.
Understand how brands are leveraging visual commerce to their advantage.
How iAugment Brings Jewelry to Life
Jewelry isn’t just an accessory; it’s part of your style statement and craftsmanship. iAugment virtual try on brings this sentiment to life by combining Augmented Reality (AR) and Artificial Intelligence (AI).
The Power of AI and AR
AR projects realistic digital jewelry onto the customer’s clicked image. This allows them to “wear” the product virtually. On the other hand, AI personalizes the experience by detecting the facial features, hand sizes, and skin tones to make jewelry fit naturally.
This creates a lifelike visualization that sparks buyer confidence. For example, an engagement ring try on powered by iAugment permits users to see how different ring cuts, metals, and carat sizes appear on their hand in real time. The simulation adapts to natural finger movements, mimicking an in-store trial.
Multi-Device Experience
iAugment virtual try on platform works smoothly across devices. You can click images from your mobile camera and experience the try-on on the desktop. The experience remains consistent and intuitive.
You can integrate the features into your augmented reality store or eCommerce website. This allows customers to access it with a single click. Cross-device compatibility is crucial in today’s omnichannel world. With iAugment, you can merge physical and digital experiences. It encourages more customers to explore their brand and collections online
Emotional Connection Through Visualization
Jewelry purchase is an emotional decision, especially when it comes to engagement or anniversary pieces. VTO adds that emotional depth by letting customers visualize themselves wearing the product.
Find out the benefits of virtual shoe try on for footwear.
When customers see how a pendant complements their outfit or how a bracelet shines on their wrist, it builds a stronger connection and encourages quicker buying decisions. In essence, iAugment doesn’t just show jewelry; it helps customers feel it
Why It Is Useful for eCommerce
Jewelry eCommerce website faces a unique challenge: This bridges the gap between digital browsing and physical experience. iAugment’s augmented reality shopping tools address this perfectly. It turns ordinary online stores into immersive retail spaces. Let’s see why it’s so effective.
More Engagement
Traditional online catalogs offer limited interaction. However, when customers virtually wear products, shopping becomes personal and entertaining. With online shopping with augmented reality, customers can experiment with styles, share screenshots with friends, and make purchase decisions more confidently.
Brands using iAugment reported that visitors spend up to 3x longer on their website compared to traditional stores. This extended engagement often translates into higher sales and stronger brand loyalty.
Understand how virtual showroom reduces churn rates.
Cut Down Returns
A customer gains an accurate visual understanding of the jewelry they are purchasing, and the gap between expectation and reality shrinks. This leads to significantly fewer post-purchase returns and exchanges.
For eCommerce platforms, fewer returns mean better profitability and smoother operations. You also gain valuable insights into which products perform best during virtual trials. It helps you optimize future collections.
Increase Conversion
The ultimate goal of any jewelry eCommerce website is conversion. With iAugment VTO technology, conversion rates can increase dramatically because customers can see exactly how jewelry looks on them before purchasing.
Find out why phygital solutions are a complete package for your eCommerce store.
According to the Deloitte 2024 study, eCommerce sites with AR integrations experience up to 94% higher conversion rates than those without VTO.
Additionally, by integrating engagement ring try-on options and AR try-on buttons within product listings, brands make purchasing decisions frictionless and exciting. This helps customers move from browsing to buying in a matter of minutes.
How iAugment Leads the Way
An augmented virtual try on platform is more than just a technology; it’s a comprehensive augmented reality store experience. It can bring together AI precision, AR visualization, and intuitive usability that help you reimagine how you connect with customers.
- Smooth Integration:iAugment is designed to easily integrate with existing websites and mobile apps. It doesn’t require a complex setup.
- Hyper-Realistic Rendering:Every jewelry model is built using accurate dimensions and material properties to capture the authentic look and sparkle.
- Analytics and Insights:Retailers gain performance data on customer interactions. This helps them understand buyer behavior and refine marketing strategies.
- Global Scalability:iAugment’s AR platform supports multiple languages, currencies, and regions; perfect for brands expanding internationally.
Through the combination of innovation and visual commerce, iAugment transforms how consumers shop, explore, and fall in love with jewelry online.
Conclusion
In this age where digital experience defines buyers’ decisions, Virtual try on has become a foundation of modern jewelry retail. iAugment’s advanced VTO technology bridges the gap between physical and digital worlds.
It gives shoppers confidence, excitement, and emotional satisfaction. It improves every step of the buying journey, from browsing to checkout. This makes jewelry shopping personal, interactive, and memorable.
For your jewelry brand, aim for captivating digital-savvy customers who embrace augmented reality shopping. In these times, these kinds of technologies are not optional but essential. With iAugment, jewelry truly comes to life.