Sales are what every eCommerce brand wants, and when they are selling products online. But over time, sales become stagnant and need a boost, so your business can scale. To tackle this, you need a long-term solution that not only helps you for the time being but is a consistent source of sales growth.
The Digital Product Showroom is one such solution. Whether implemented in the beginning or integrated later into the website. It helps in improving online sales, along with increasing engagement, giving a boost to your products, and delivering unmatched results.
This is the objective of this blog: to let you know how to increase online sales via a digital showroom.
How Does a Digital Showroom Work?
Simply said, it brings products to life. Digital product showroom displays products in an immersive virtual environment, whether by simple display on your screen, in a VR headset, or via smart lenses.
They provide a complete 360-degree view of the products with many useful features like zoom in and out, add to cart, descriptions, and more. Customers can check every nook and cranny of the product to be confident about their product purchase.
Virtual product showroom works by using interactive 3D visualization, augmented reality (AR), and virtual reality (VR) to create an immersive online experience. Users can explore the digital environment and purchase products like they were in a physical store. It bridges the online and offline shopping divide while offering 24/7 support.
Understand phygital solutions in retail: from smart stores to virtual showroom.
Ways to Boost Sales Via Digital Showroom
A virtual product showroom helps your business in multiple ways to boost sales. From personalization to real-world projection, it helps improve online sales by
1. Personalization
It means your virtual product showroom must offer an individually tailored experience for each and every customer. Use predictive analysis, cookies, AI, machine learning, and historical data to deliver an experience that fits user preferences.
Personalization offers dynamic product recommendations, custom content, targeted products and offers, and behavioral triggering messages to ensure they check your digital showroom products and make a purchase.
To improve online sales, personalization offers product recommendations, gives them a 360-degree product view to build trust, and provides support to make their experience worth it.
2. Direct to Cart
Direct to cart means the virtual product showroom must have an add to cart button on the same digital space where the product is being shown, so customers can instantly buy it. This will help in two ways:
Firstly, it removes friction from the process, so customers can make buying decisions quickly. Secondly, it improves the navigation and user experience, so customers don’t have to check from another page and buy from another.
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3. Complementary Products
Another way to improve online sales via a digital showroom is to show complementary products. It means when a user is browsing a product, you can show related products, increasing the chance of selling more items.
For example, if a user is viewing a sofa set, the system can recommend tables, decor items, and other living room articles. This will help them by saving efforts and improving the chances of increasing cart value.
4. Customization Option
You can take personalization to the next level by giving users the freedom to customize the products according to given options. Because the more personalized the experience, the better the conversion chances.
However, customization option simply means giving users multiple colors, shapes, designs, sizes, and other options, so they can build their own unique custom product according to their preferences.
For example, a furniture brand can offer customization options like sofa color, shape, design, footings, fabric, etc., while they can also check the result from different angles.
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5. Product 360-Degree View
Another great advantage of virtual product showrooms is their ability to showcase products in 360 degrees. It allows customers to thoroughly check every angle of the products and make informed purchase decisions.
It improves online sales because 360-degree views reassure customers of its look and satisfy them about it, reducing the chances of return.
6. Intuitive Design and Navigation
The digital showroom should offer intuitive design and navigation that flows like butter. It should also match your brand design aesthetics. Along with that, it guides users effortlessly from browsing to buying.
When users can find what they need quickly and easily. They are more likely to purchase the product. Additionally, the digital showroom can be accessed through a web and VR headset, so users can enjoy the virtual product gallery without leaving their home.
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7. Optimization
Digital showrooms are appealing, but if they are not optimized, then no user will use them. They usually are quite heavy to load and require a good internet connection to operate. If your virtual product showroom is not optimized to handle this, you will lose sales.
To improve your online sales, you must ensure quick loading and an optimized experience. For that, you can rely on a cloud server, SaaS infrastructure, optimized code, and the right provider.
8. High-Quality Visuals
A digital showroom must offer high-q uality visuals because users want to experience the details before making a purchase decision. These detailed displays serve as an online equivalent of physical product inspection that influences users’ decision-making, engagement, and trust.
In an environment where customers cannot touch or feel products, these visuals help in bridging the physical gap. It boosts conversion by building trust and setting up accurate expectations.
Discover how a virtual showroom reduces website churn rate.
9. Real World Projection
Real-world projects mean the ability to see the product in a physical environment. A digital showroom allows products to be seen in your real-world environment, so you can be completely satisfied with the product.
Real-world projection improves product visualization and lets users know the actual size of the item, highlights your brand from others, and helps in faster decision-making to improve online sales.
10. Simplifies Digital Product Visualization
In a digital showroom, simplifying digital product visualization improves sales by removing barriers to understanding the product, reducing customer confusion, and streamlining the path to purchase.
Additionally, it reduces cognitive load and decision fatigue by faster comprehension and simplified customization. It further increases engagement and dwell time, reducing bounce rate and improving conversion.
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Conclusion
Digital showroom is an advanced technology, which, when implemented correctly by an experienced company, can help in improving online sales of your website, engage customers, and enhance marketing efforts.
Apart from the above-mentioned ways, a virtual product showroom offers many other methods to increase product engagement and boost sales. Ao, if you are struggling with sales and want a solution that can help in a long-term sales boost, virtual showrooms are the solution you need.
Frequently Asked Questions
Q. What is a digital showroom?
A. A digital showroom is an online replica of a physical showroom where you can check products in a digital setting without leaving your home. It lets you digitally experience products in the real world. Virtual product showroom uses AI, ML, big data, etc., to create and personalize digital shopping.
Q. What is the concept of a digital showroom?
A. The concept of a digital showroom helps in creating an immersive, interactive online platform that replicates or even improves the experience of a physical store or trade show. It uses advanced technologies that let customers experience, explore, customize, and purchase products from anywhere in the world without visiting the store physically.
Q. What is an online digital store?
A. An online digital store or a digital showroom is the digital version of a physical store that lets you showcase products without physically visiting a store. You can also check a product in your own space before buying, and can check it 360 degrees to observe its details and be sure of its quality.
Q. Is Digital Showroom safe or not?
A. Digital showroom is completely safe as it is deployed on your website through a SaaS support for better optimization and results. All the user data is only stored on your website, and virtual product showrooms only create sessions for a user and store that data.
The environment is completely secure with SSL and other security compliances to ensure you get the best results in a secure environment.
Q. Where to get digital showroom development services?
A. iPhygital is one of the best companies to get your digital showroom. We have a list of clients who use our solutions on their websites. Also, we offer customization and make it apt according to your real showroom, and list your SKUs in the same setting, so customers can experience them like the real world.