Elegance, tradition, luxury, and craftsmanship, these words come to anyone’s mind when we hear the word ‘jewelry.’ However, in recent years, leading players at the JCK Las Vegas event—widely regarded as the most influential jewelry trade show—are showcasing a new sparkel. AI and AR technology.
AT JCK Vegas, top jewelry brands are transforming the way customers interact with fine jewelry using virtual try-on experiences, digital product a showcase, and immersive personalization tools.
Due to technological advancement and growing demand for convenience, personalization, and digital-first experiences, AI and AR innovations have taken center stage at the JCK show. So why exactly are brands investing heavily in these technologies? And how can your jewelry business ride the same wave of innovation?
So, let’s delve into it and find out the role of AI and AR in the jewelry industry along with explore how it’s redefining the customer experience at the JCK jewelry show and beyond.
What is AI and AR Technology in Jewelry?
Artificial Intelligence (AI) is not something new, we all know about it from the last decade. However, if you don’t then let me explain. AI refers to a computer system that simulates human intelligence to perform tasks like visual recognition, decision making, and data analysis.
In the jewelry space, AI helps brands in offering personalized recommendations, manage inventory smartly, and predict style trends based on consumer behavior.
Augmented Reality (AR), on the other hand, blends digital content with the real world. In jewelry, AR allows customers to virtually try on jewellery such as rings, necklaces, bangles, and earrings try on through a mobile device or in-store mirrors. This interactive layer allows buyers to visualize how products look on them—anytime, anywhere.
Together, AI and AR technology are driving the next evolution of jewelry retail—both online and offline. This offers a perfect mix of style, science, and smooth engagement.
Use Case of AI and AR Technology
Top Jewlery brands at JCK Las Vegas are integrating AI nd AR across the entire customer journey. For instance:
- Virtual tryon platforms let shoppers see how a diamond necklace or a pair of earrings try on their face in real-time, limiting the guesswork about how it will look.
- AI-driven chatbots assist with product queries and offer personalized styling tips based on skin tone, face shape, and previous preferences.
- AR-powered store displays allow customers at JCK Vegas booths to explore full collections without touching a single piece of jewelry.
Brands like Kendra Scott and DeBeers are already setting benchmarks by incorporating such features, gaining traction at every JCK show.
Why is an AR Solution Important for Your Jewelry Brand?
According to research conducted by Engine Creative on AR solutions, this is what they find:
- 61% of customers say they prefer retailers with AR experience.
- 70% of shoppers are expected to be more loyal to brands offering AR interactions.
- AR can increase the conversion rates by up to 94%.
- Customers using AR are 3x more likely to engage with a product.
With such promising numbers, it’s no surprise that JCK jewelry show exhibitors are embracing this tech revolution with open arms.
Increases Conversion
In the world of eCommerce, conversion is the topmost priority of any business. And AR has direct impact on boosting it. According to Shopify, brands who implemented AR features saw up to 94% higher conversion rate than those who don’t.
With virtual try-on functionality, jewelry shoppers no longer hesitate. When they are more likely to hit the “Buy Now” button.
Improved Customer Satisfaction
AI and AR deliver personalization and interactivity—two key ingredients in customer satisfaction. A study by Deloitte highlights that 80% of consumers are more likely to purchase from brands that offer personalized experiences.
AI algorithms can recommend matching sets, while AR lets users mix, match, and visualize pieces in real time.
For example, a customer trying virtual try on jewellery might receive suggestions for complementary rings or bracelets based on face shape, previous interactions, or even seasonal trends.
Lower Return Rates
High return rates can cut deep into profits, especially for online jewelry sales where visual discrepancies are common. However, augmented reality helps bridge this gap. According to Retail Customer Experience, AR-driven retailers see 25% fewer returns compared to their non-AR competitors.
Improve Brand Differentiation
In a saturated market like the JCK jewelry show, brand differentiation is vital. Integrating AI and AR helps businesses stand out with innovation-led storytelling. According to Gartner, by 2025, 70% of enterprises will experinment with immersive technologies for consumer and enterprise use—and brands that move first have the advantage.
AT JCK Vegas, where thousands of designs compete for attention, but AR-enabled displays and AI-powered personalization tools attract footfall ang generate buzz.
Offer Greater Convenience to Shoppers
Modern consumers value convenience above all. A Think with Google report found that over 60% of smartphone users are more likely to buy from brands that offer AR tools for shopping.
AI and AR bring the showroom to your customer’s fingertips—whether they are commuting, relaxing at home, or attending JCK Vegas virtually. No need to schedule a store visit or guess how something might look.
With virtual try on jewellery, customers can browse, try, and decide in seconds reducing friction and accelerating the buyer journey.
Deliver Real-Time Personalization
AI’s ability to learn from behavior in real-time makes it robust personalization engine. McKinsey reports that companies using AI personalization see a 5 to 15% increase in revenue and a 10-30% increse in marketing efficiency. For jewelry brands, that could mean creating product recommendations based on previous try-ons, browsing history, or even the time of day.
For instance, imagine a customer using a virtual tryon tool to check out a gold hoop earring. The system could suggest a matching pendant or show them popular styles in their budget—increasing cart value without being intrusive.
What Our AR-Powered Virtual Try-On Offers
At the JCK Las Vegas Jewelry show, you will find us at booth number 51120 where we will be showcasing our virtual tryon solution which can help jewelry brand leap ahead of the curve with its:
Immersive Product Display
Our AR-powered virtual try on jewellery solution allows customers to see lifelike previews on their faces, hands, or neck, making it easy to explore size, color, look, and fit in a visually rich environment.
With virtual try-on functionality, jewelry shoppers no longer hesitate. When they are more likely to hit the “Buy Now” button.
Social Sharing
Let your shoppers flaunt their favorite earrings try on looks or any other jewelry piece look directly on social media with just a click. This turns them into brand ambassadors and adds a viral loop to your marketing efforts.
Easy Setup
Our plug-and-play technology is compatible with most eCommerce platforms. It can be up and running well in a month and that too with your existing 2D product catalog, with minimal developer support.
Effortless Catalog Expansion
Add hundreds of SKUs to your virtual tryon catalog without needing physical samples. This is especially beneficial for brands looking to showcase variety at JCK Las Vegas without the logistics burden.
Scalable
Whether you are an emerging designer or a seasoned JCK Vegas exhibitor, our solution grows with your needs. From indie boutique to large enterprises, we support your digital transformation seamlessly.
Features of Our Virtual Tryon Solution
Our virtual tryon solution is built with features for flexibility, ease, and customer delight.
Stacking
Let users mix and match multiple jewelry pieces—like layering rings or necklaces to explore the complete look in a single view.
Comparison with Standard Object
Offer scale references (like comparing a product to a coin or a hand) to ensure accurate size perception during the virtual try on jewellery experience.
Comparison with Product
Side-by-side comparison between two different earrings, rings, or pendants helps shoppers make confident decisions, especially when they are trying earrings try on for special occasions.
Adjust and Zoom
Customers can zoom in and rotate to examine intricate details like gems cuts, clasp types, and engraving during the virtual tryon, mimicking an in-store look and feel.
Cross-Device Compatibility
Whether on mobile, tablet, or desktop, your customers can enjoy a seamless virtual try on jewellery experience across all platforms. Ideal for reaching buyers attending JCK Vegas virtually too.
Conclusion
AI and AR are no longer futuristic buzzwords—they’re essential tools transforming jewelry retail. As brands converge at JCK Las Vegas and gear up for the next JCK Show, those investing in technologies like virtual tryon are already ahead of the curve.
From increasing conversions and reducing returns to enhancing satisfaction and brand differentiation, AR and AI are unlocking a smarter, more engaging future for the jewelry industry.
And with our advanced virtual try on jewellery solution, your brand can offer customers a personalized, immersive, and convenient shopping experience—whether they’re visiting you at the JCK Jewelry Show or browsing online.
Are you ready to shine brighter than ever at JCK Vegas? Let our technology be the diamond in your digital crown.