Since the introduction of digital showrooms, the digital world has transformed drastically. A digital showroom is an innovative solution that allows you to create immersive and interactive experiences for customers.
It bridges the gap between physical and digital shopping experience. The advancement in 3D virtual showroom technology can help businesses across industries to highlight their products in a dynamic and engaging manner.
This blog will delve into the purpose, benefits, and different applications of online showrooms in the real world with examples of brands that are using it to their advantage.
How Does an Online Showroom Work?
You must have read this somewhere else on the internet, if not then let me tell you how a digital showroom works. It renders a digital space that mimics a physical store where you can display all your products in 2D or 3D.
It provides a lifelike experience where customers can stack, adjust, zoom in and out, compare, and socially share the products in real-time. Additionally, some digital showrooms have AI-powered virtual assistants, AR/VR capabilities, and seamless eCommerce functionalities.
This makes the online shopping experience more intuitive and engaging.
Learn how much a virtual tour costs to scale your business.
Purpose of an Online Showroom
The primary purpose of digital showrooms is:
Unifying Physical and Virtual World
The digital showroom provides an immersive shopping experience that allows customers to engage with products as they would in a physical store. It allows customers to interact and check products from different angles.
Enhance Customer Experience
A 3d virtual showroom keeps customers engaged with its interactive features. It increases the time spent by customers on the website and helps boost the conversion up to 200%. User engagement also improves the website’s ranking on the SERPs, which will bring in more users and improve conversion chances.
Expand Reach
A physical store limits you to a particular geographical area. If you want to expand to new areas, you must invest a hefty amount of money. However, a digital product showroom is accessible to customers worldwide. It breaks geographical boundaries to expand your market reach at a comparatively lower price.
Cost Efficiency
No one can deny the fact that an online showroom is quite cost-effective compared to a physical store. With the help of a digital showroom, you can save a considerable sum of money on rent, utilities, staffing, inventory management, etc.
Understand the Top 10 Benefits of a Virtual Showroom Solution.
Benefits of a Digital Showroom
Digital showrooms bring in multiple benefits for your business instantaneously but in the long run. Some primary benefits are:
Provide Virtual Assistance
You can introduce an AI-powered chatbot to the digital showroom which can be your sales representative to assist customers with product recommendations and queries to improve customer service.
Capitalize on Visual Merchandising
With a 3D virtual showroom, you can display products with high-definition images, 360-degree views, and interactive displays. This makes online shopping more compelling and interactive.
Digitize Sales Operations
A digital product showroom automates and simplifies sales processes and offers features like virtual trials, product compare, stacking, etc. which help in better decision-making to increase sales volume.
Improve Visibility
A digital showroom increases engagement duration, which signals the search engine that your content is appropriate and is what customers are looking for. This aids in improving the ranking, increasing brand credibility, and reputation in the digital world.
Enhanced Experience
A 3D digital showroom delivers an immersive, user-friendly interface that permits customers to engage with products in a lifelike environment. This makes online shopping more enjoyable and efficient.
Application of Online Showroom
Digital showrooms are already flourishing, and different industries have already implemented them and many more are also implementing them. Some applications of the 3D virtual showroom are:
Automotive
A digital showroom allows car dealerships to improve their vehicles with interactive 3D models that allow customers to customize features and take virtual test drives. Some examples of online showroom implementations include Toyota, Honda, Kia, Ford, etc.
Furniture
Brands can create a 3D virtual showroom where customers can visualize how furniture pieces will look in their space using augmented reality. Along with a virtual showroom, a 3D product configurator improves the customer experience and engagement, allowing customers to interact and personalize the product.
Some examples of online furniture showrooms are Baker McGuire, Saloni Furniture, Home Society, Haworth, Umage, etc.
Real Estate
Real estate agencies can utilize a digital product showroom to offer virtual property tours. It allows buyers to explore every inch of the property without leaving their homes. A prominent example of an online real estate showroom is Sotheby’s International Realty.
Electronics
Many retailers in the electronics market have implemented an online showroom for their products. This lets them display their products and gadgets in an interactive environment where customers can understand product specifications, design, etc. before purchase. Examples from the electronics industry would be LG, Havells, etc.
Some examples of online furniture showrooms are Baker McGuire, Saloni Furniture, Home Society, Haworth, Umage, etc.
Some examples of online furniture showrooms are Baker McGuire, Saloni Furniture, Home Society, Haworth, Umage, etc.
Fashion
A 3D virtual showroom permits fashion brands to display their entire catalog in an interactive setting. Further, with a virtual try-on, they permit customers to see how clothes will fit before making a purchase.
Sanitary and Bathware
A digital showroom allows customers to explore various bathroom fittings, faucets, etc. in a virtual environment. This helps them to choose the ideal setting for their bathrooms. Some examples of the industry are Somany, Jhonson Bathware, etc.
Some examples of online furniture showrooms are Baker McGuire, Saloni Furniture, Home Society, Haworth, Umage, etc.
Conclusion
An online showroom is a game-changer that innovates businesses looking to improve customer engagement. It improves brand presence and expands its reach. From automotive and real estate to fashion and electronics, the 3D virtual showroom has vast applications across industries.
You can revolutionize your sales operations and offer an immersive, interactive shopping experience for your customers by investing in a digital product showroom.