The digital world has taken a radical turn since the inception of AR, VR, and AI. Another important development in eCommerce technology was the introduction of virtual showrooms. This technology is redefining the customer experience by displaying products in an immersive way.
A digital showroom replicates the physical store experience, making user interaction easier and more convenient. It offers customers an immersive and realistic way to explore your products from the comfort of their homes.
As per Acxiom reports, 78% of customers find the virtual showroom experience more appealing. Additionally, industries like furniture, home decor, real estate, car showrooms, etc. are leveraging virtual showroom software to boost their engagement and conversion by providing convenience at their fingertips.
What are the Benefits of a Digital Showroom?
A digital showroom solution delivers businesses with a compelling way to engage customers and drive sales. Listed below are the top 10 benefits of a virtual showroom along with an example for better clarity.
Realistic Experience
A virtual showroom delivers a near-tangible experience that allows customers to view products in 3D, rotate them, and see their details. The 3D products are exact replicas of real products which you can check from all angles with any physical strain.
For example: A furniture brand can display how a sofa looks in different fabrics, cushions, colors, and lighting. This allows customers to make confident decisions.
Availability
The physical store has time limitations as they operate for limited hours, but a digital showroom software operates 24/7 means customers can check them at their convenience from anywhere in the world.
For Example: Real estate businesses allow prospective buyers to tour properties virtually at any time. It caters to the global time zones and increases their accessibility.
Convenience
A virtual showroom allows customers to explore your products without leaving the comfort of their homes. This is extremely beneficial for car manufacturers, as it lets customers view various models, customize distinctive features, compare variants, and book test drives all from their devices.
Accessibility
A virtual showroom solution removes physical barriers for customers who might find it challenging to visit a physical showroom or store. They can check all the products in a digital setting without leaving their comfort.
For Instance: A home decor business can reach customers in remote areas. This helps them expand their market and offers smooth and flawless browsing experiences.
Multi-Device Compatibility
Another benefit of a virtual showroom is device compatibility, you can access the digital showroom with a desktop, laptop, tablet, smartphone, and VR headsets. It ensures a consistent user experience across platforms.
This convenience allows customers to engage and interact with your products whenever and wherever they prefer.
Detailed Information
Another benefit of virtual showrooms is detailed descriptions, products in the digital environment offer comprehensive information and specifications along with an “Add to Cart” button to make it easier for customers to shop.
For Instance: A sanitary brand can display how a specific faucet operates, it includes installation guides and highlights its features through video demonstrations.
Know the difference between traditional and digital business card.
Reduced Overhead Costs
Operating a physical showroom requires significant investment in rent, utilities, maintenance, and staffing. On the other hand, a digital showroom solution reduces these costs as it’s completely online. Also, it maintains the ability to engage and convert customers effectively.
However, a virtual showroom solution also needs server updates, adding more products and space, and ongoing maintenance.
Customization
Customization undoubtedly helps in improving customer satisfaction. This feature allows customers to visualize products in distinct colors, styles, sizes, or arrangements. This helps in customizing the showroom experience as per individual preferences.
For Example: A digital furniture showroom can show different options of a sofa in distinct colors, shapes, etc. so customers can check them in 3D.
Remove Physical Boundaries
A virtual showroom removes geographical limitations and allows your business to transcend globally. You can easily reach international audiences without needing multiple physical outlets in different cities or countries.
For Example: Luxury brands and car manufacturers can display their products in a digital showroom at a remote location without opening a physical store there.
Greater ROI
Investing in a digital showroom solution offers substantial returns by increasing customer engagement, reducing operational costs, and boosting conversion rates. According to one survey, 70% of customers who visited a virtual showroom made at least one purchase.
For Instance: Real estate firms who use a digital showroom solution receive 49% more qualified leads and 20% more conversion compared to normal, as per data shared by Eye Spy 360.
How Do Virtual Showrooms Make Sales?
But if you are still not satisfied with the benefits, let me tell you how virtual showrooms make sales. A digital showroom smoothly integrates into the sales process, allowing businesses to convert browsers into buyers. Here’s how:
- Engaging Interaction: A virtual showroom offers an interactive feature like a 3D product configurator and live chat that allows customers to get in contact with an agent in real-time to answer their questions and queries and provide assistance.
- Personalized Experiences:By using AI and studying customer behavior and preferences, you can suggest custom products, improving the chances of purchase.
- Simplified Decision-Making:A virtual showroom provides detailed visuals (in 3D) and information to reduce their hesitation. This helps in speeding up the buying process.
- E-commerce Integration:A digital showroom solution should include a direct link to the eCommerce product page, as this will allow customers to immediately purchase it.
To understand it better, let me quote an example, suppose a car manufacturer integrates a virtual showroom on their website. A customer visited the showroom and customized a car model according to their needs. If there is a call-to-action (CTA) button, then the chance of conversion increases significantly.
Know what is 3D development and how it help your business.
Conclusion
Choosing a virtual showroom is no longer just an option; it’s a necessity for your businesses if you want to thrive in the competitive eCommerce world. The benefits are transformative, from offering realistic experiences to reducing costs and expanding market reach.
Many industries like furniture, home decor, real estate, automobile, and sanitary brands are already leveraging virtual showroom software to increase their conversion.
Due to the shift of customers to digital-first interactions, a virtual showroom solution can be a momentous change for your eCommerce business. This will elevate your business, boost engagement, and increase your conversion.
However, if you have any queries or questions regarding implementation, working, or conversion you can contact our team.