With digital transformation on a roll all over the world, phygital solutions are being accepted by more and more organizations and companies. Phygital is a new trend that is here to stay and develop with time, supporting both physical and virtual showcasing of products, services, and solutions.
It is easily accepted globally due to its compatibility with existing technology. The focus is on the experience, which includes a hint of both physical and digital elements. This blog will delve into the versatility, advantages, and features of digital business cards and much more.
Examples of Phygital Solutions
Phygital solutions include:
- Virtual stores/experience centers
- Visual commerce
- Interactive retail experiences (AR, VR, and virtual try-ons)
These solutions can benefit retail companies by showcasing their products in an immersive way both in-store and online. However, we cannot complete the list without adding smart business cards!
Versatility of Smart Business Cards
Benefits of phygital solutions extend beyond retail, and digital business cards are a great example of how a phygital solution can complement every industry, whether it is technology, finance, healthcare, retail, education, or any other sector. Every industry or sector connects with new people or clients; the intensity of doing so just varies.
In recent times, the versatility of smart business cards has been exceptional. It’s a tailored solution that meets specific needs and objectives according to the industry and sector. For instance, someone in the tech industry can embed QR codes or carousels of product demos or relevant landing pages.
They can also integrate project management tools or collaboration platforms such as Microsoft Teams into their digital business cards. Similarly, in the healthcare industry, smart business cards can integrate appointment booking platforms or use carousels to showcase educational content, seminars, and provide wellness tips.
Advantages of Smart Business Cards
In today’s technologically advanced and interconnected world, engaging clients through effective networking is essential for building long-term professional relationships. At industry events such as the Consumer Electronics Show (CES) or Mobile World Congress (MWC), exhibitors and attendees still rely on traditional paper cards to share their company and contact information.
These cards are often a hassle to carry around and typically end up in the trash 9 out of 10 times, representing an 88 percent potential loss of business just after one week.
From personal experience, prospective clients often seek deeper insights into your offerings at these events. Providing visual explanations during conversations can significantly boost engagement.
In such scenarios, smart business cards offer a cutting edge, providing an effective means of communication. Sharing information via QR codes or NFC tags not only follows current trends but also serves as an effective icebreaker, facilitating more meaningful conversations.
Features of Smart Digital Cards
According to Forbes, digital business cards are a way to break networking barriers and intrigue the other person to ask more questions. Additionally, smart business cards represent a sustainable method for presenting offerings, utilizing a carousel of landing pages to showcase products, services, and solutions.
Handling and showcasing information effectively is a challenge that can be solved by e-business cards. With subcategories of each landing page under a heading on your digital card, navigation becomes easier compared to paper business cards.
Other features of smart digital cards include
Unique Brand Identity
Easy card customization reflecting your brand identity and card design as per your brand guidelines and colors.
Global Connectivity
Leveraging the benefits of multiple language support and connecting with individuals from diverse backgrounds.
CRM Integration
Streamlining contact management and employee data sync for seamless productivity.
Smart Card Analytic
Discovering key insights such as the number of interactions, visits, and clicks.
Social Media Integration
An effective and efficient way for wider reach and better engagement.
Customizable Features
Personalized CTAs (Call to action buttons), video, PDF, and URL attachments for enhanced engagement.
Card Management
Scanning paper business cards you receive through the app to automatically save the information on your phone and avoid losing it.
Environmental Impact
Contributing to environmental conservation and improving your company’s environmental, social, and governance (ESG) rating.
Choosing the Right Platform
Choosing the right platform for a smart business card is important. You may or may not require some of the features mentioned above, but that’s the beauty of having this solution—it’s completely customizable and limitless, allowing you to tailor it to your needs. All a platform needs to do is fulfill or cover the features you need the most when networking at your office with clients or at events.
For example, iEdge digital business cards cost $5/month, which can be compared to buying a cup of coffee. This includes all the features discussed above, with unlimited shares at your fingertips.
Connectivity and Accessibility
Another question you might have concerns connectivity issues and the accessibility of smart digital cards. There may be instances, such as at certain places or events, where networks are weak. However, you can access your digital business cards offline, even in airplane mode, with the help of an offline QR code.
Conclusion
Digital business cards are the present and future, revolutionizing the way we interact with clients and colleagues. Offering a blend of both digital and physical experiences, they prioritize convenience, sustainability, and versatility.
This solution is bottomless, making it accessible to professionals from all industries. Whether you’re exploring opportunities in tech, healthcare, retail, or any other sector, smart business cards provide a customizable and scalable platform for connecting with others.
Consider exploring all the options and choose the one that works best for your needs. Let’s take a step forward and showcase what we offer in a creative and beautiful way with a smart business card.
If you’re interested but not sure about getting a smart business card, there’s no harm in trying it for free on iEdge. You can create your own digital business cards through the link below or from iPhygital’s website and use the Free card version for the next 3 months.