A virtual showroom or digital showroom is an innovative solution that connects customers with the products through an online platform. It is a digital simulation of a physical showroom created using 3D, AR, and VR technology.
Shift from Traditional to Virtual Shopping
Online shopping has truly revolutionized consumer preferences. In recent years, we are now seeing the shift from traditional to virtual shopping, which drives the convenience and accessibility of online platforms tot their fingertips.
By merging the convenience of online shopping with the immersive experience of a physical store. Also, VR shopping has transformed the retail industry altogether. Imagine being able to browse through a store closer to reality from the comfort of your home.
Additionally, its a place where you can walk through the passages, examine the products closely, and even engage with them completely. Want to see how that sofa would look in your living room? By using the VR headset, the furniture can be seen from every angle with all its details.
Key Features of Quality VR Showroom
Quality VR showrooms should have a distinct set of features to ensure smooth and inviting experiences. Some of them are listed below:
1. Immersive Product Conceptions
VR showrooms can provide customers with a realistic and engaging experience. They use innovative technology to create high-resolution 3D models that capture the details of each product.
It would be interesting to step into a virtual showroom and examine a pair of luxury sunglasses up close. You can zoom in to see its intricate details and feel you could almost touch it. This is one of the kinds of immersive experiences that a quality VR showroom can offer.
2. Customer Engagement
Other than providing immersive product visualizations, customer engagement is also catered to by a quality VR showroom. This means that they go beyond just enabling customers to view the products. But it also empower them to be active participants in the entire journey of shopping.
3. Seamless integration
Imagine having the opportunity to browse through products, and constantly make purchases without leaving the home. By digital showroom integration to your e-commerce platform, customers can add items to their shopping cart virtually. Also, make variations in sizes, and colors, and complete the checkout process by themselves all within the VR showroom.
The process becomes simpler and eliminates the hassle of switching between different platforms. Moreover, having e-commerce connected with virtual showrooms also provides real-time updates. These updates include inventory, order, and more to ensure that the buyers have the most accurate information about product availability.
4. Limitless Access
Virtual showrooms can be accessed at any time of the day, which is quite contrary to physical showrooms. In busy everyday life, there is no limitation of time and location as the customers do not have to travel to specific locations or manage to shop at specific times. There isn’t any need to make an appointment at the store and customers are not bound by any time constraints.
Top Virtual Showroom Providers in the Market
Having explored the role of VR in detail and its key features, we will take a closer look at some of the top virtual showroom providers in the market.
With FutureSoft India, transform your showroom into a virtual showroom and revolutionize the display, sales, and amplification of customer engagement.
Their technology, iAugment ® provides real-time 3D product demonstrations, 24*7 service allowing a global audience to check the products at any hour of the day, and links the products at the 3D store to your eCommerce website.
Being friends with iAugment® provides freedom to show any content to the participants with no limits. Nowadays, having to see a product is just the tip of the iceberg. With FutureSoft India, you get to interact with your audience and provide engaging experiences, also making the content reachable in the form of 3D interactions, playlists, scenes, web pages, and a lot more.
Don’t settle for the ordinary! iPhygital has the potential to blend the physical and digital realities to offer exceptional interactive experiences with its effective customer-centric approach.
Some of the core solutions offered by them include 3D Development, Visual Commerce, Virtual Showroom, Virtual Try On, and Digital Business Cards.
Through virtual showroom development, iPhygital provides more than one option and its visually appealing representation boosts sales conversion, increases customer retention, gives a competitive edge, and improves data analysis by reducing manual work.
The iEdge digital cards have an intuitive design, and interactive portfolio. It remains up to date, accessible on multiple devices, and you can always integrate it with social media.
Threekit is a Visual Commerce Platform. Its composable platform works well with eCommerce, pricing, ERP, and other software platforms to deliver a 100% accurate digital product experience. Many leading brands use Threekit to increase customer engagement and decrease cart abandonment.
Zekeke can be your go-to AI visual commerce hub. It brings a seamless shopping experience with an AI product configurator where customers can design their ideal products in real-time using text or voice commands.
Zekeke slashes 90% of tedious manual design tasks, amplifies engagement, and reduces returns with real-time 3D customizations. It has touched multiple industries like gadgets, jewelry, gifting, printing, fashion, and luxury.
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How to Choose the Right VR Showroom Provider
There can be several factors to consider when choosing the right Virtual showroom provider.
- While choosing the right online showroom provider, you would want to consider all the factors like the provider’s experience and expertise, the scalability of their solutions, and the level of customer support they offer.
- Doing massive research helps in looking out for the providers that have a proven track record of successfully delivering projects. You can check this by going through their portfolio and testimonials.
- Asking questions like, can their virtual showrooms accommodate the growth of your business and adapt to evolving technologies is crucial as sustainability is a growing concern in the industry.
Looking ahead, digital showroom development will significantly impact all businesses and industries. As more consumers embrace the comfort and accessibility of virtual stores, we know that there will be a surge in innovative technologies that cater to their needs and preferences. With endless options available online, traditional retailers must transition into the digital space to remain relevant and competitive in today’s market.