Customer expectations are changing, and they are continuously looking for a seamless and interactive experience, especially while shopping for high-value items such as jewelry. Therefore, it becomes crucial for jewellery eCommerce websites to go beyond traditional product displays and descriptions and find new ways to engage customers effectively. This is where virtual try-on solutions come into play.
A virtual try-on allows your customers to see how jewellery pieces such as rings, necklaces, bracelets, earrings, etc., will look at them in real-time. This becomes possible with the help of Augmented Reality (AR) technology.
VTO not only improves the shopping experience but also builds customer confidence in your brand, reduces return rates, and improves sales. This blog will guide you on how virtual try-on works, its advantages, challenges, and examples of jewelry brands that have successfully implemented it on their website.
What is Virtual Try-On?
A virtual try-on solution is an advanced eCommerce technology that permits customers to visualize how the jewelry looks on them without physically trying it on. By using AR, AI, and machine learning, a virtual try-on flawlessly integrates with a jewelry website to offer an immersive and interactive experience.
A virtual try-on solution helps customers make purchase decisions, whether they are shopping for a ring, necklace, bracelet, or earring.
How Virtual Try-On Work?
Working of a virtual try-on solution is not that complex from a user point of view. The entire process consists of various steps or processes which get triggered in the backend. It goes like this:
Scanning
The process begins as soon as the customer grants permission to the device’s camera and clicks their image as per the placeholder present on the screen. It will scan the facial features, or neckline, depending upon the type of jewelry they want to try.
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AR Integration
Augmented Reality is a core component of the virtual try-on as it renders the options in the real world. It overlays the selected jewelry piece onto the customer’s scanned image or real-time video feed to create an accurate and lifelike representation of how the item will look when worn.
Machine Learning and AI
Machine learning algorithms improve the placement of the try-on experience by adjusting the angles, positions, and lighting to ensure realistic and accurate visuals. While AI-driven recommendations suggest similar or other jewelry pieces based on user preferences.
User Interaction
The user interface lets customers interact with the product by rotating, zooming, and switching between various jewelry items to compare styles before making a purchase. Some advanced jewellery eCommerce websites also provide customization options or “Design Your Own” options such as choosing metal, diamond cut, color, etc.
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Advantages of Virtual Try-On
Virtual try-on offers many benefits for your jewellery eCommerce website. Here is the list of a few:
Improves Shopping Experience
A virtual try-on solution makes online jewelry shopping more engaging and interactive. This offers customers a unique and personalized experience. Customers can visualize different products in real-time, which helps them make a more informed and satisfying purchase decision.
Boosts Customer Confidence
Jewelry is a high-value item, and customers often hesitate to purchase it online due to uncertainty about how a piece will look on them. Virtual try-ons help them gain the confidence to shop online and proceed with their purchase confidently along with cutting cart abandonment rates.
Reduces Returns
One of the biggest challenges in eCommerce is high return rates. A virtual try-on solution allows customers to see exactly how a piece will look before purchasing. This minimizes product returns due to unmet expectations significantly.
Creates a Personalized Shopping Experience
Customers can experiment with distinct styles, gemstones, and settings without visiting a physical store. It enhances customer engagement and helps your business to cater to individual customer preferences.
Supports Sustainability
Virtual try-on reduces the need for physical samples and excessive shipping. It promotes sustainability and you can cut down waste while offering an advanced shopping experience that aligns with eco-conscious consumer values.
Challenges of Virtual Try-On
Just like any other technology, virtual try-on also experiences some challenges, these are:
Lack of Physical Touch
While AR technology provides a near–to–real–life experience, it cannot replicate the real feel and weight of jewelry. However, for some customers, experiencing the product in real–time is enough to buy a product.
Poor Execution
A jewellery eCommerce website must ensure a high-quality, properly lit, and well-optimized virtual try-on experience. Poor execution like inaccurate jewelry positioning, laggy performance, or unrealistic rendering can lead to frustration and drive potential customers away.
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Technical Limitations
Virtual try-on relies on quality cameras, powerful processing capabilities, good internet speed, and seamless AR integration. Not all customers have access to devices that support these requirements, which may limit their accessibility.
Limited Product Availability
Some jewelry pieces with intricate details or a large catalog are difficult to replicate digitally. Therefore, many business owners replicate their highest sellers and new catalogs for virtual try-ons. However, virtual try-ons should support a wide variety of products to provide a comprehensive selection.
Examples of Jewelry eCommerce Websites Using Virtual Try-On
Many leading jewelry brands have already implemented virtual try-on solutions on their jewelry website to improve their online shopping experience. Some examples are:
Tanishq
Tanishq is one of India’s most renowned jewelry brands that has implemented a virtual try-on feature to help their customers explore rings, necklaces, and earrings from the comfort of their homes.
Virtual try-on solution on their jewelry website uses a model or live camera feed to display the jewelry piece; however, you need a good internet connection to try it on.
Soha Diamond
Soha Diamonds are specialists in engagement rings and wedding bands. They offer an AR-powered virtual try-on solution that allows customers to check how diamond rings look on their fingers in real-time before purchasing.
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Pandora
Pandora’s virtual try-on technology allows customers to experiment with different bracelet charms and combinations to make it easier for them to find their perfect style easily.
Candere
Candere by Kalyan Jewellers uses a virtual try-on feature on their jewelry website to highlight engagement rings and wedding bands. The virtual try-on experience is similar to Tanishq, which helps customers make confident purchase decisions.
Talla Jewellers
Talla Jewellers is an emerging online jewelry brand that has embraced virtual try-ons to give customers a seamless and engaging shopping experience to help increase conversion.
The virtual try-on solution works on model images and captured images. You can share them socially, compare them with everyday objects, stack multiple jewelry pieces, and have cross-device compatibility.
Conclusion
A virtual try-on solution is no longer a luxury but a necessity for the success of your jewellery eCommerce website. It offers benefits such as improved customer experience, building trust, reduced returns, and various others.
Although there are challenges to implementing virtual try-on as advancements in AR and AI continue to make it more accessible and effective. If you own a jewelry website, then it is the right time to integrate virtual try-on solutions on your website and set your brand apart from competitors.
The future of online jewelry shopping is digital, interactive, and customer-centric so don’t miss out on the opportunity to transform your eCommerce business. For more information or inquiry, contact us today.